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Recent studies have taken into account the fact that the lives of older people have changed drastically in the past fifty years. Older people today engage more with society and are also expected to maintain an active role in their communities. In order to maintain a positive social status, todays older adults need both to challenge negative stereotypes and also to achieve the “unachievable” positive representations in the media. Society plays a complex game of bodily images: the artificial image of the human body in the media, the image that individuals try to project, and the image that society reflects back to the individual. When the three don’t coincide, the collision creates a distancing effect. To truly understand the lived experiences of older adults in contemporary society we must explore the changing perceptions of the body. This review will illustrate the arguments both classical and contemporary through an exploration of the ageing female body, which remains the focus of most of the literature.

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