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General rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.• Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal ? Take down policyIf you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim.

General rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.• Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal ? Take down policyIf you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim.

There is a variety of persuasive applications that have been proposed in different application domains like well-being, health-care and e-commerce. However many have been designed largely for a general audience. Designers of these technologies may achieve more success if applications consider contextual information of the user for making them more adaptable. This paper is an proposal for improving medication adherence by sending personalized persuasive message and reinforcing feedback. To do this, we propose an adaptive services oriented architecture, and a persuasion strategy defined for selecting the appropriate persuasiveness level according to contextual information such as time and stress. Stress measure is derived from physiological data (e.g. Electro Dermal Activity, heart rate, temperature), which is collected through a wearable wireless multi-sensor device.