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Ever since film, television, computer graphics, and virtual reality have made pictures move at ever faster rates, media theories have exhibited puzzling outbursts of delight. Writing in general and books in particular are said to be obsolete, while the image, more powerful and unifying than ever, is poised to reclaim its old rights. Kittler challenges this enthusiasm and the diagnosis it is based on with the counterargument that the book is not simply at the end of its tether.

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