Xipi Lacquer Art in Huizhou was once well-known all over China with the brilliant Huizhou merchants and it was once also annihilated in the river of long history. The surface of Huizhou Xipi Lacquer Art is so bright that it can serve as a mirror, and the swirling, complicated and changing patterns endow it with mysterious and gorgeous beauty. In modern times, since the technique of Huizhou Xipi Lacquer Art recovered all that was lost, its special aesthetic sense of beauty and the craftsman’s pursuit of superlative craftsmanship have led to the increasing emphasis on the objects produced by it for people to appreciate. This deviates from the public’s demand for stable quality and economic utility, and it is difficult to integrate into the consumer market. In this paper, through the in-depth analysis of the history and context of Huizhou Xipi Lacquer Art, the author combines with the theory of contemporary product design to explore the advantages and disadvantages of Huizhou Xipi Lacquer Art into modern product design. Besides, the author uses the scientific research method to find a breakthrough for the two symbiosis and concludes the approach to realize the innovation and development of the excellent traditional technology in the era of science and technology.

Through combining the cognition of the current development of the cultural and creative industry and field research in ancient villages in Huizhou, the author had the reflection of the integration and innovation of Huizhou woodcarving in the design of modern cultural and creative products. This paper first analyzes the cultural background of Huizhou woodcarving, and then studies the current situation of the design of cultural and creative products. Through exploring the artistic and cultural connotation of Huizhou woodcarving, innovative methods and ideas of the design of modern cultural and creative products are applied in the design of cultural and creative products of Huizhou woodcarving. This paper aims to promote the sustainable development and revitalization of Huizhou woodcarving in the contemporary era through innovative design practices.

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As a highly interdisciplinary and practice major, product design is expected to achieve the cultivation of innovative talents with artistic accomplishment, engineering knowledge, business awareness and design skills within limited learning time. Technology and art are regarded as the core of its cultivation. In the traditional industrial processing system, mass industrial production is taken by product design practice as the premise. Nevertheless, the maturity of rapid prototyping system represented by three-dimensional printing technology and its combination with whole-process digitalization and intelligent production bring about a great reduction in individualized customization and flexible production costs, which leads to new development opportunities for product design practice. This paper is devoted to the discussion of the practice teaching mode of product design in the context of three-dimensional printing technology.

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