Project management is not only a tool for achieving business goals, but also a mechanism for strategic development of the company. This is due to the fact, that the achievement of strategic goals in any area is directly related to the effective implementation of individual projects. In the framework of the study, the development of project management practices in the hotel business is evaluated using the project management maturity model. It is revealed that the use of project management practices in Kazakhstan hotels lags behind hotels of international chains.

The article discusses the possibilities of implementing flexible project management methods to ensure the effectiveness of projects in the hospitality industry. The Project Leader should encourage each participant to abandon his or her approved behavior model in order to promptly resolve any issues that may arise during the implementation of the project and to respond to internal objections. As the hotel business is customer-centric, providing end-to-end services is not possible through standard management of individual customer requirements. Therefore, this study aims to determine the feasibility of using the methodology by identifying several criteria for project management (APM) in the hotel business.

Since the digital system is a key condition for a new stage of economic relations, it is clear that an effective model of its management in a changing environment is needed. And this model is based on the principles of project management, including flexible methods. In the digital economy, the flow of information is very large, there is a high need for the use of digital technologies in project management, based on the processing of large amounts of information. Long-term, reliable, and secure storage of large amounts of information is becoming increasingly important.The role of digital transformation in the development of the hotel business is also very high. Especially in today's pandemic, contactless service is not possible without the development of digital technologies.This study examines the possibilities of using digital systems in the hotel business and the features of digital project management. While the success of the hospitality industry is directly assessed by the high quality of customer service, the study found that quality service is associated with the development of project services for the introduction of modern digital technologies in business. Although the vast majority of services in various sectors of the digital economy are reflected in the work of researchers, the specifics of digital projects in the hotel business have not been studied. This article provides the first steps to analyze the development of digital projects in the hospitality industry. The following studies are intended to determine the impact of the digital system on the effectiveness of the development of project activities in the virtual environment.

International organizations, including the United Nations and European Union member countries, emphasize promoting green consumerism in different industries, including the hotel industry. The same patterns are now observed in Kazakhstan and the other Central Asian States. This article examines consumer behavior when accessing and using green hotel services based on the theory of planned behavior. Depending on the degree of knowledge of consumers, the characteristics of their behavior in relation to the activities of the green hotel are discussed.This study provides for the study of the possibility of applying the theory of planned behavior (TPB) in the hotel business of the Republic of Kazakhstan and was developed by conducting a survey among customers of 3, 4, 5-star hotels in Almaty. The study involved 50 respondents from 3 hotels. The questionnaire was chosen as the inquiry tool. Questionnaire questions were designed to determine the interest of hotel guests in buying environmentally friendly hotel products.The results of the study showed that in general, there was a positive attitude of consumers to the use of green products.

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