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The purpose of this research is to study the exceptional nature of modern conditions for inculturation in higher education is, in particular, due to the introduction of a multimodal learning strategy into the educational process, focused on the training of broad specialists in terms of transitional economy. The paper presents a comparative analysis of the values of two generations of the student youth, formed in two fundamentally different systems of training highly qualified personnel. Modern methods of data analysis have made it possible to draw up a portrait of a modern student of higher education, including his/her needs and interests. The analysis showed that the use of the possibilities of a multimodal learning strategy contributed to the strengthening of individualism, a broad worldview were formed among young people. To improve the quality of training highly qualified personnel, it is proposed to shift the vector of a multimodal training strategy from solving urgent problems of economic markets to the mental needs of a person, which is a key link in the sustainable development of the economy.