One of the current conditions of the modern world is an overabundance of information. Therefore, the requirements for it are tightened, and only useful and reliable information is of value. The interaction of counterparties in different markets acquires special meaning. Sustainable and efficient development of business and the economy as a whole requires constant interaction between market participants through the exchange of various resources, the starting point for which is information. The potential investors, lenders, buyers, suppliers, partners, and others can only be attracted by the objective information about your production, business, and financial activities. Therefore, nowadays the most important task in terms of the development of accounting information is the preparation of market-oriented reporting by best-selling companies. First of all, it is necessary to ensure the correct presentation of the basic components of the financial statements: assets, capital, cash flows and financial results. These data form the determination base for the reliable strategic value of the business, the expected cash flows, benefits, and the position held by the company in the market. The reporting should include such indicators as efficiency, dynamics of business development, business activity, and indicators characterizing the use of inventories. Thus, the modern market-oriented reporting of economic entities should be a targeted accounting information system on the real value of the various elements of fixed and working capital (assets) and economic expectations of the business (future income and profits).

This article reveals the value of statistical data disclosed in the reporting on the sustainable development of economic entities in unstable economic conditions. The principles and methods of preparing reports on sustainable development of economic entities are determined. The fundamental principle of sustainable development is the requirement of the necessary compliance with the criteria of sustainability. According to the concept of sustainable development for economic subjects, it is necessary to form ways of the long term strategic development in order to increase business value taking into account the requirements of socio-economic and environmental responsibility, which determine the priority of providing information including statistical data for conducting the research. The involvement of economic entities in the concentration of sustainable development through reporting for the stakeholders will allow society to get the greatest effect from the activities of such business entities