Purpose: The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework assesses the usefulness of a thought or idea in a given situation. It looks into individual characteristics, system characteristics, and the effectiveness of a concept or plan. It was also examined to see if any constitutionally relevant traits were present. In the quantitative analysis using ABCD, each component key aspect of green banking products and its impact on usage intention can be awarded an appropriate score/weightage. Design: Through the analysis of empirical data, the effectiveness of green banking services, and their effect on using green banking products, the ABCD analysis framework determines the appropriate score weighting that is assigned to all the important constituents under each variable. The total score of each construct is then determined through a focus group evaluation. Findings: A business model, concept, product, strategy, or system is analyzed and evaluated using the ABCD analysis framework. Many academics in a variety of fields utilize this technique to analyze their research papers. The advantages elements have a significant impact on the success of green banking services, according to quantitative ABCD research. The ABCD study backs up the concept/idea that green banking services are effective. Originality/Value: This paper begins by reviewing prior research using the ABCD analysis framework before going into detail about what is being done regarding determinant issues, key attributes, factor analysis, and elementary analysis based on essential constituent elements of green products and their impact on utilising green banking products. Paper Type: Empirical analysis.

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Purpose: The banking industry in the service industry sector in India contributes to the economy of the country by mobilizing the deposits and providing credits to other industries, industry sectors, and individuals. As per new government policy, private banks mandatorily and public banks are voluntarily required to contribute to corporate social responsibility fund of 2% of the profit on social service activities to address a variety of societal needs. It is interesting to know how Indian banks have utilized CSR funds by means of smart decision-making. It is interesting to compare the CSR activities of some selected public and private sector banks in India, to know their smart strategies for improving the organizational business benefits. Design/Methodology: This study identifies and analyses various social responsibility programs organized by selected banking organizations of India. The data and information used are obtained from websites of chosen banks, bank literature from different websites, banks statements, and related case studies. Findings: The government has declared that companies earning a profit of 500 crores or more should establish a CSR team that should contain three or more executives and one independent administrator to develop CSR guidelines and to handle the CSR activities. Based on the comparison of CSR activities between private and public sector banks, it is found that the CSR activities offered by private sector banks focused on directly supporting their customer services and CSR activities offered by public banks are indirectly supported their brand-building activities so that these two types of banks could get benefit in terms of customer satisfaction and promotion of their services to weaker sections of the society, respectively. Originality/Value: This research paper analyzes the role played by private and public banks in the effective implementation of their corporate social responsibilities by segregating the CSR activities into inbound and outbound activities. Paper type: Research Case study.