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The development of industrial Internet technology enterprises plays an important supporting role in green water and green mountains, as a forestry industry with both economic value and ecological value. at present, it is facing a good opportunity for development. However, industrial Internet technology enterprises are faced with many risks, such as long investment cycle, low comparative income, and their ecological value is easy to be ignored. Based on FCFF model and LINEST function, this paper studies the enterprise value evaluation and ecological development. The main conclusions are as follows: (1) the economic value of industrial Internet technology enterprises is greatly affected by non-financial factors; (2) the excess income of industrial Internet technology enterprises is affected by ecological improvement. (3) under the background of green finance, the comprehensive operation ability of enterprises can be effectively improved through internal control of enterprises, formulation of government laws and supervision of social enterprises. This study has important theoretical and practical significance for China to scientifically and reasonably evaluate the value of industrial Internet technology enterprises.