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Based on autoregressive models of distributed lags (ADL models), a sample of publications on maternity (family) capital, using an aggregator Public.ru and the developed list of normative legal acts on maternity capital, the authors assessed the intensity and dynamics of the media reaction to federal legislative initiatives regarding maternal capital, and built demographic rating of Russian regions on the publication activity of electronic media in response to the events of the federal legislative process in the field of maternity capital taking into account the different periodization of the actions of the maternity capital program.