Palladium nanowires (of length a few tens of nanometers) are synthesized in a hexagonal mesophase formed by a quaternary system (Pd-doped water, surfactant, cosurfactant, and oil) by electron beam irradiation. The mesophases can be doped by high concentrations of palladium (0.1 M) without any disturbance of the structure of the mesophases which allows the quantitative synthesis of 1D Pd nanostructures. We found an increase in the average length of the nanowires with the amount of cosurfactant (pentanol) that assists the reduction/growth processes. The electrocatalytic oxidation of ethanol was selected as a test reaction in alkaline medium where Pd is known to be among the best electrode materials. We found that the Pd nanowires exhibit both a very important electrocatalytic activity for ethanol oxidation and a very high stability.