Abstract

Technological adoption by traditional performing arts institutions is not taken for granted, and being one of the authors a musician in a professional symphony orchestra, many opportunities were perceived where more efficiencies could be achieved through technological adoption, specially regarding e-business. Even though orchestras and other cultural institutions could benefit from e-business adoption, it was not clear why it is not widely implemented by such organizations. In fact, we intended to know how cultural institutions evaluate e-business adoption, why they did (or not) adopt it and how it could benefit them. From our multiple case study we ca affirm that institutions can fight against the compounded costs through a higher perceived value, both focusing on their artistry and audience development. In fact, e-business enhances the communication with audience, suppliers and clients, while also enabling higher efficiencies and returns. Cultural institutions therefore consider technology, in general, and e-business, in particular, very positive for their performance, and benefiting all stakeholders.