Brazil does not present the impulses and motivations that led other countries to establish policies for electric mobility, as there are other peculiarities in its energy matrix that disperse efforts towards vehicular electrification. This article seeks to collaborate in establishing a vehicle electrification model in Brazil, which is already a reality today, and can reach 6 million vehicles by 2030. A review of the main policy instruments for mobility is performed involving the production, technological development, infrastructure and consumption aspects. This article contributes to the establishment of a vehicle electrification model in Brazil, establishing the main stakeholders of the process and proposing actions, mainly from the State, in the federal, state and municipal spheres, that can impact the model. Stakeholders should be encouraged by tax incentives or subsidies in order to overcome market inertia, provide infrastructure and stimulate consumption. The automakers, in turn, will offer the vehicle models that Brazilian policy will determine.