The Amazon contains the most significant number of known species on the planet, where fruits with peculiar characteristics can be found. The bacuri (Platonia insignis) is a native fruit of this region and has gained prominence over the years. A data survey was conducted to understand the bacuri production chain system and its economic potential. The results show that the popularity of the fruit has led to an increase in consumer demand and its price over the years. In addition, the mapping shows that this production chain needs a well-defined structure. Its current organization consists of the activities of associations and cooperatives that, over time, have assumed the integration between producers, industry, and the consumer market. This study also identified a gap in the official censuses and a need for studies to quantify production within the scope of small producers, aiming for more effective monitoring that allows the development and direction of policies that can support producers to strengthen this important production chain.