Introduction: This article presents material that reflects one of the constituent stages of the educational process, taking into account the principles of environmentally friendly and regional design, as an actual direction of innovative design practice. Materials and Methods: On the example of the works of students of the specialty industrial design, the options for solving problems based on the indicated principles are presented. In the modern educational process, which must take into account various factors, the concept of regional eco-design is becoming more and more popular. Results and Discussion: A future bachelor studying in the specialty “Industrial Design” must understand that the designed product must not only have aesthetics, but also bring real benefits to society, meeting modern environmental requirements. The design tasks of sustainable design should include creating a comfortable visual environment and microclimate, using natural materials with the possibility of their subsequent processing. Thus, the design and production of life support products, which allow, at a minimum cost of resources and energy, indirectly supports the development of earthly civilization in a safe way, preserving its natural resources. The state policy of the Republic of Kazakhstan supports the development of education in the field of industry and is interested in “bringing up a new generation of industrial engineers”. IEC (KazGASA Campus) graduates industrial specialists who are able to integrate into modern space, have mobility skills, but at the same time bear the identification of the national culture, which is rich in its experience and traditions. At present, the general cultural space in Kazakhstan is, in fact, a large field and platform for disclosure and careful immersion in the rethinking of heritage, which we need to study from new modern positions. Conclusions: The historical analysis of traditions and way of life is currently perceived as a kind of symbolic cultural code, as a new look at the nomadic model of the life order of our ancestors.