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With the development of network information technology and popular application on the social scope, all enterprises have taken network marketing as an important way to promote the construction and development of themselves during the progress of operation and management, which has generated certain positive influence on the modernization and development of enterprises. Therefore, at the present stage, how should enterprises give the full play of network marketing during the management, it has attracted wide attention of the society. On the basis of briefly analyzing the concept, characteristics and basic type of network marketing outsourcing pattern, this paper explores the practical application value of network marketing outsourcing pattern, with the hope of offering corresponding support for the sustainable and steady development of enterprises.

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