The article is devoted to the study of the process of reducing air pollution in relation to the operating conditions of the drying drum of brick factories. The objectives of the work were to study and identify the physical characteristics of the process of reducing air pollution for the operating conditions of the drying drum of brick factories, for its subsequent effective implementation with the help of engineering systems. A block diagram is suggested of the physical model of the process of reducing air pollution for the considered production and technological conditions, revealing the relationship of a set of consistently and purposefully implemented stages of the cycle of dusting, using physical and energy concept as the theoretical basis. As a result of the study of the process of reducing air pollution, in relation to the operating conditions of the drying drum of brick factories operation, based on the analysis of possible solutions of the problem of dusting, physical features of the process of reducing air pollution for these production and technological conditions were identified for its subsequent effective implementation by means of engineering systems.