Purpose The purpose of this paper is to explore food safety attitudes among a sample of Spanish consumers and determine which variables, among those studied, most affect the probability of the consumer being attentive to food safety. Design/methodology/approach The study was conducted using a logit model. From the questionnaire 20 binary category variables were identified. Having selected the variable “Are you worried about safety food” as a dependent variable, the authors used binary logistic regression (Aldrich and Nelson, 1984; Borooah, 2002) to ascertain in what way the remaining 19 variables affect the likelihood of the consumer being particularly attentive to the healthiness and safety of food purchased. Findings The probability of the consumer being particularly attentive to food healthiness and safety, for the sample in question, is higher in consumers who stated that they were familiar with organic products, those who are attentive to fat contents in foods and those who value the presence of quality certification positively. Research limitations/implications Future research into Spanish consumers with the same methodology should target a larger sample in several Spanish cities. Originality/value This paper investigates not only Spanish consumer attitudes to food safety, but also how other variables can influence the probability of the consumer being concerned about food safety. This approach may be very useful for food companies to determine what strategies to adopt to attract the category of consumers who lend special importance to the food safety variable in their purchases.

This work aims to investigate whether and for which products the Campania region, as compared to other Italian regions, has managed to exploit the opportunities resulting from the gradual opening of MTC (Mediterranean third countries) markets which took place following the 1995 Euro-Mediterranean Conference in Barcelona. The results obtained through the use of a relative specialisation index show that Campania, compared to other Italian regions, enjoys a competitive advantage resulting from relative specialisation in the sale of processed and preserved fruit and vegetables and of bakery and flour products on MTC markets. Of great interest is the result, that the performance recorded by Campania with reference to the MTCs regarding the production of processed and preserved fruit and vegetables did not entail the repositioning of the same region on other European markets. Ultimately, the results highlight a strong specialisation and competitiveness of Campania in the production of processed and preserved fruit and vegetables and how the region has managed to fully exploit the gradual opening of MTC markets positioning itself on the markets and without being affected by the other main markets of MTC competition.<br />

In order to incentivise adults and young people to change their food choices and eating behaviour in favour of healthy and sustainable lifestyles, some useful measures could involve the improvement of political marketing and advertising, labelling clarity and better information and awareness campaigns to do sport and eat healthily. Finally some recent patents related to healthy reformulated food products and communication strategies, with specific regard to healthy eating, have been reviewed.

The purpose of this paper is to analyse the perception of environmental attributes and food safety in Italy and Spain and how these different perceptions influence the importance of various attributes and certifications related to food. These two countries have a common root and some undeniable similarities, but there are two completely distinct individualities. Three main research questions have, thus, been identified: attention to food safety regarding Italian and Spanish consumers; the role of ecological certifications in the perception of health in the two countries; the role of the brand and the choice of organic products in the perception of food safety. To answer the research questions, a questionnaire was administered, face to face, to a sample of both Spanish consumers and Italian consumers. The analysis of the data collected through the questionnaires was administered using two logistic regressions to identify which variables influence issues concerning the health and safety of food products. A Spanish consumer interested in ecological certifications is also a consumer who is attentive to the safety and health of food consumption. Looking at Italian consumers, it is highly probable that a consumer who assesses ecological certifications positively is also a consumer concerned about food safety, but this probability increases the likelihood this consumer’s choices are guided by brands and frequent consumption of organic products. This research has allowed us to highlight sharp differences in the approach to consumption in these two countries, which, despite similar cultures and the same sensitivity to environmental and food safety issues, exhibit marked differences in the selection of food products.