Mountain regions have been modified by human activity for centuries, which lead to more or less of significant changes in their ecosystems and consequently in landscapes. Some of these changes have been generated by traditional farming practices, such as the viticulture, giving distinctive shapes and identities of the space. Even if in many areas, the farming traditions have been abandoned as the consequences of technological progress applied in agriculture, Sardinia is a good example of vineyards cultural heritage preservation. Thus, linking this cultural heritage to the wine tourism, and promoting good practices at local initiatives, Sardinia limited the depopulation of the mountain areas. A very successful example of the increasing of positive tourism impact on territory planning, over the past few years, is the municipality of Mamoiada, in central Sardinia. The paper highlights the role of the using of environmental, cultural and identity tourist resources of Sardinian territory as far as they are part of good practices and furthermore, they could be the basis of sustainable development strategy. Moreover, the aim of our work is to investigate how the cultural, identity, landscape and socio-economic impact on the wine sector plays an important role for the rural community of Mamoiada.