Purpose: This review paper aims to find out the effect of sustainable commercialization of farm tourism and farmer’s community development. This review comprises available literature on this area and gives a considerable understanding of the sustainable commercialization of agricultural tourism and through which the possibility of farmer’s community development. Design: This review paper considers to do organized method to identify the various studies taking place about the Commercialisation of agricultural or farm Tourism. This article is structured with different peer review academic research through Google Scholar. The data collected for the review paper was from secondary data sources like journal publications and scholarly articles. ABCD analysis was used to find out the effects of sustainable commercialization of farm tourism and its benefits to the farmers. Findings: As per the results of the study sustainable commercialization of agricultural/farm tourism is a successful method to revamp the importance of cultivation and to encourage people to agriculture. This study explores the guidelines for the successful implementation of sustainable agriculture and tourism needs to be implemented in different states as a process, needs. And crops of every state are different. This model will create awareness about the advantage of agriculture and reduce the number of farmer’s suicide. Different kinds of financial support can be developed for the implementation of this agricultural and farmer’s development project. Originality value: This review paper analysis the documents on diverse studies about the sustainable commercialization of farm tourism and the development of farmer’s communities. The review paper also emphasizes commercialization’s negative and positive impacts on the tourism industry. In general, this review helps to understand through which the authority can take a decision on sustainable commercialization and through which they can focus on the problems faced by the farmers. Hence this review paper has important in developing and supporting the farmer’s community and introducing a new model of farm tourism. Paper type: Literature Review

Purpose: Agri tourism is a multi-beneficial discovery of the industry. South India contributes unique agricultural or Agri tourism. Extensive range of new forms and types of tourism ranging today with diverse traveler’s interests. This case study focuses on the policies introduced by Karnataka Tourism Development Corporation (KTDC) and how it is being successfully implemented in Sri Bagyalakshmi Farm Tourism in Karnataka. Design: A case study conducted by using exploratory research design. Secondary data was used to find out the facts in this study. Sentimental data analysis was also used to find the visitor’s views about the Sri Bagyalakshmi Farmhouse. Data was sourced from journals, articles, google scholar, newspapers, websites, and case studies. Findings: Karnataka tourism policy revised the guidelines to make Farm or Agri tourism to its heights. Subsidies, incentives, and concessions are included in the new operational policy of Agri tourism to make it a more inspirational one. The policy is well specified about the activities to be provided and the way it should be enhanced in the Agri fields to make Agri tourism more convenient. Tourist reaction to the SBL farmhouse shows that farm tourism implemented all government policies successfully. Originality/Value: This study includes a detailed analysis of Karnataka Tourism policy and the possibilities of its implementation. It also compares the policy along with its execution in one of the prominent farm tourism destinations. Paper Type: A case study