For farmers, the partnership relationship has great benefits, which are relatively stable with market certainty. While the benefits for partners are the certainty of obtaining raw materials in accordance with the required specifications. Using a qualitative description method, this paper aims to examine and present the conditions and institutional performance of the processing industry partnership in the marketing of horticultural products. Market certainty is the hope and main goal of farmers in pursuing each of their farming activities, in addition to obtaining maximum yields of course. Various agro-industry business actors, directly or indirectly in the procurement of raw materials, mostly still come from traders/suppliers. In a cooperative partnership relationship, farmer groups / farmer group associations are more burdened with obligations while their rights are still limited. The benefits of studying marketing partnership institutions and their development perspectives related to efforts to accelerate and implement agribusiness development to improve the welfare of their farmers, of course, are needed, especially as a liaison between farmers and users of their farm products. The perspective of partnership development is still very open, among others due to: (a) both parties obtain mutually beneficial benefits; (b) demand for processed products is increasing along with population growth. Institutional partnerships act as partners to market farm production in a wider and varied range. The partners are indicated to continue to provide the opportunity to sell to the free market if the price is better.

The relatively weak competitiveness of agricultural-based processed products is the reason why Indonesia is known as an importer of manufactured food, because it is still an exporter of agricultural-based raw materials. The comparative advantage of primary products only relies on the abundance of natural resources and uneducated TK so that they are still dominated by raw products. In the era of globalization, free trade demands highly competitive processed products, to be able to meet the high quality requirements and global market competition. Using a qualitative descriptive method, this paper aims to comprehensively describe the importance of increasing quality and competitive processed food products, supported by institutional development related to processed products. The technology development program and investment through the development and improvement of the performance of the agricultural-based processing industry in rural areas is predicted to be able to become the "engine" of strong economic progress. As a solution for efficiency, effectiveness, continuity and continuity of the process of procuring raw materials, labor and financing (capital) for processed products, if the processing industry is around the raw materials produced (agriculture in rural areas). Development of the role of industrialization to increase the added value of products, including diverting primary agricultural products (raw materials) into processed products as an effort to reduce imports. The role of the institution functions in line with the development programs implemented to be able to drive rural industrialization, create jobs and increase income in rural areas.