Attitudes of normal 5s toward body products were measured with the semantic differential. 5s of various ages, from different educational and socioeconomic backgrounds, were studied. Sex and race differences were also investigated. The results indicated that each group differentiated these body products significantly, and that the scaling of these products was consistent, and did not vary among the groups more than could have been expected by chance. The ordering of these body products and the absolute scale values assigned them were consistent. It was concluded that the data supported Ruble's theoretical paper which anticipated the universality of such attitudes and their hierarchial ordering.

No abstract