If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this study is to examine the university selection criteria of students for better university management with the use of marketing tools. Design/methodology/approach -This study consists of a survey on students attending a foundation university in Turkey. The questionnaire method has been chosen in order to determine the important criteria having an impact on the student views towards university selection. The students had been admitted to a foundation university in the 2005-2006 period when within the same universities various departments were included in the study. Findings -The results indicate student evaluation and selection criteria in this period of time. Practical implications -This paper examines the criteria that affects the selection of students and, in detail the students' point of view towards the university evaluation and selection in Turkey. This will help the university manager's decision making on the marketing tools they use. Originality/value -Selecting a university is a long-term commitment and a very important decision for the high school students and/or graduates. Academic, social, physical factors and facilities are some important criteria for university selection. This study concerns the importance of these criteria in detail.

This study could be defined as the process through which an education typically moves, as well as the moves of marketing of these programs. User friendly applications of mobilogren (http://www.mobilogren.net/) from Turkey will be given as a case study as a sample of a beginning stage of these developing software.

Digital learning has become a very effective educational experience. Recent applications of e-learning which combines classroom learning plus e-learning are generally expensive alternatives of the real environment. So we should better focus on the virtual learning and the benefits of virtual learning. In this chapter, we emphasize some instructional developments and progress for open and equal access and specifically learning with virtual reality which is very helpful for learning. Augmented Reality (AR) and Virtual Reality (VR) are the digital mediums created to present realities in real life or realities to be displayed in a 360°and/or 3D environment beyond the perception capacity of sensory organs by virtue of virtual reality. In this study, we try to explain the differences introduced to the virtual world transition-like evaluation of the learning and evaluation of the educational methods then touch on the hype cycle of the technology to see the rise of the virtual and augmented learning. Finally, we also tried to discuss, the advantages of virtual reality (increased reality) in terms of content for open and equal access and the content construction to include AR and VR to the Learning.

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