The purpose was to analyze the performance, investment and profitability of three chili hybrids of the Company "González Produce RESE SPR DE RL", in Cuatro Caminos, San Gabriel, Jalisco, Mexico. The hybrids evaluated were: Caloro, Serrano-Platino and Jalapeño-Valquiria. The experimental unit was one hectare per hybrid, with fertigation and mulching. The beds were 1.20 m wide, with double-row planting and 0.30 m of separation between plants. The yield (t ha-1) was calculated with the number of harpillas harvested, multiplied by 30 kg for Caloro and Jalapeño, and 25 kg for Serrano. Economic income, cost / benefit ratio, equilibrium point and invested weight gain were estimated.