This paper explores the role of Michelin-starred restaurants and their chefs as change-makers and advocates of successful gastronomy tourism destination branding in Croatia. In this qualitative research, in-depth surveys were conducted with all of the seven chefs of Michelin-starred restaurants in Croatia. These restaurants are: Draga di Lovrana, Boškinac, Monte, Pelegrini, LD Restaurant and 360° located in Zagreb, Lovran, Novalja, Rovinj, Šibenik, Korčula and Dubrovnik. Results of research uncover whether and which are the significant forms of activities that Croatian Michelin-starred restaurants implement in order to enhance destination attractiveness and by that influence placing Croatia on the world gastronomy map, creating stronger gastronomy destination brands.
The paper evaluates tourism sector dynamics and tourism development strategies of two Mediterranean countries, Croatia and Turkey. In order to identify key supply and demand characteristics of this sector various indicators are graphically presented, elaborated and explained, from accommodation facilities available to physical and financial tourism indicators, their contribution to real activity and employment, as well as price competitiveness determinants. The goal of the paper is to outline similarities and differences in tourism sector indicators, as well as the way Turkey and Croatia see their tourism activity (preferably) developing in the future. Paper is of value added to academic scholars, tourist/business specialists, macroeconomic analysts and broad domestic and international readers interested in this field of research.
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