Cell phone technology has advanced rapidly with the start of 5G being rolled out across the networks. To keep up with this demand, cell tower companies have responded by erecting numerous towers. Engineers and researchers analyze the network topography to make recommendations for cell tower locations. Cell tower companies evaluate these recommendations using a host of other factors. In this research, a model was developed to help a regional telecommunications company predict throughput for locations using competitive and demand factors. Model results represented a large improvement over internal key performance indicators.