This study analyzed the relationships between variables of institutional expenses, library expenses, and library use and variables representing graduation and retention rates for colleges and universities. Using data drawn from the Integrated Postsecondary Educational Data System and the Academic Library Survey, institutions were compared by their Carnegie Classification of Institutions of Higher Education and by control (private or public). ANOVA (analysis of variance) results, indicating the degree of difference or similarity between the groups of data, show that the colleges and universities vary significantly in expenses per student and in use of the library per student. Correlations showed that library expenses per full-time equivalent (FTE) and instruction expenses per FTE had the highest overall relationship with graduation and retention rates.

2005),"Collection development policies in university libraries: a space for reflection", Collection Building, Vol. 24 Iss 1 pp. 35-43 http://dx.If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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Conjoint analysis has been used by market researchers for the development ofne of the primary goals of marketing is to provide products or services that will appeal to the preferences of consumers. Preferences, however, may vary among individuals and the final product or service offered must involve trade-offs of specific levels of the attributes desired by consumers. As a result, marketing strives to develop products or services that match the preferences of the consumers in such a way as to make them as appealing as possible to the largest number of consumers.Similarly, one of the primary goals of libraries is to provide services that meet the information needs and desires of their patrons. In a recent RQ editorial addressing the promotion of libraries, Susan S. DiMattia says, "Our promotional efforts tell about how libraries make information affordable, accessible, and available. We keep telling the public how wonderful we are, but we don't ask the public what they need. We don't seem to listen too much, we're so busy talking."

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