As a result of the research, a way was created to stimulate the innovative activity of university employees. Existing university resources and mechanisms for converting resources into results are determined. Based on a study of the strategic goals of universities, the results that need to be obtained were determined. Graphs are constructed that determine the receipt of the necessary results through the use of various resources. Investigated was carried out of a focus group of university employees and their needs and capabilities were identified. A matrix has been constructed that classifies the columns that characterize the way employees are motivated, depending on their activities and age. Profiles were formed for each category of workers characterizing the most effective mechanisms for influencing workers to obtain the desired result. The results can be used in drawing up a plan of research activities of the university.

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