The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

The rapid growth of social media platforms and mobile technology presents the opportunity to analyze the sentiments Tweets express. For this paper, Twitter will be the focus of study related to Black Lives Matter throughout the summer of 2020. In addition, the language and sentiment at that particular time are evaluated to uncover public opinion and track how it changed throughout a season. Although a tweet may be classified as positive or negative, there are key terms and tones used with both classifications. By understanding what makes a tweet positive or negative, the root of public opinion can be identified.

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Vaccine production is complex, and the process of creating and packaging vaccines will take months. Vaccines must also pass through external quality management icons. People in some countries like India, Turkey, Poland, Italy, and Ukraine are concerned about the slow introduction of COVID-19 vaccines. The exact date when doses will be available is unknown. Due to a shortage of vaccines, appointment websites keep crashing. The appointment lines are very long. The supply chain management job is to ensure efficient vaccine storage, handling, and stock management, as well as strict cold-chain temperature control and the upkeep of appropriate logistics management information systems. The study aims to find gaps in the COVID-19 vaccine supply chain and distribution. One of the most difficult challenges is managing the COVID-19 vaccination program. Apart from the difficulties of supplying the vaccine during a pandemic, the race to vaccinate every citizen is a hard process due to a lack of supply chain, cold-storage procedures, and double-dose requirements.