PurposeThis article attempts to highlight the defining role that community media engagements play during times of the pandemic. It is argued that the outbreak of COVID-19 pandemic forced community news media houses to reinvent their news reporting practices to cover issues pertaining to the marginalized and underprivileged sections of the society. It explores the role of community media in engaging and empowering the citizens during the COVID-19 pandemic.Design/methodology/approachCentral to our study is the analysis of the news model of “Video Volunteers” (henceforth VV), an independent community-based online news platform based in India. To understand the level of citizen participation and engagement in the making and dissemination of news during the pandemic, the authors conducted 13 interviews with different stakeholders of VV, including founders and news audiences.FindingsIt seeks to reveal that when the mainstream media have failed to represent the issues of a local community, it is the independent media platforms like VV which function as a veritable source of information and sharing of knowledge. Most importantly, this paper emphasizes that the communicative model of independent community-based online platforms has been most successful in the coverage of the pandemic and the level of engagement with the citizenry.Originality/valueThe study contributes to the aspects of reciprocity and collaborative journalism in community news media and its potential impacts on news creation and dissemination.