Abstract-Small and medium entreprises (SMEs) have a role and contribute to develop the national economy of Indonesia. Therefore, SMEs are required to improve quality of products so that can compete well in domestic and global market. The main objective of this study is to explore the potentials and constraints that occur; thus will be able to become a model for advancing small industries performance of Cibaduyut shoes.The research was be conducted in the center of Cibaduyut shoes because that area became one of tourist destinations of domestic and foreign. The study is designed by using descriptive and verification method. Respondents are owners or managers small industries of Cibaduyut shoes, with a total sample of 30 entreprises. The data required are primary and secondary data. Data retrieval technique is to study literature, interview using questionnaires, and observe. The data were analyzed by using descriptive analysis and path analysis using IBM SPSS Statistics verssion 22. The research result indicates that total quality management (TQM) affects 71.7% on productive behavior the Cibaduyut shoes industries at the level of 95%, positively and significantly.

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