This study investigates current opinions about hospital advertising and compares them to the attitudes expressed 25 years ago. It replicates a survey done in 1985, using the same questionnaire and population to compare responses longitudinally. The study indicates some changes in the public's opinions of hospital advertising. Although the image of hospitals remains positive, most of the 2010 respondents' opinions were rather mixed regarding whether it is proper for hospitals to advertise. The study also confirmed that the quality of service and reputation of hospitals remain more important to the public than price.

No abstract

The purpose of this study is to investigate current attitudes and opinions of physicians' advertising and to compare them to the attitudes expressed 10 years previously. This study was designed to determine (a) consumers' attitudes toward advertising by physicians, and (b) whether age, occupation, income, education, or sex of consumer accounted for any significant difference in attitudes toward physicians who advertise. The study seems to confirm the belief of many marketing professionals that advertising and marketing do not have a place in the management and operation of professional services.

He is the author of more than 100 basic and applied research articles, published presentations, and cases in marketing management and related areas. His articles have appeared in the International

The purposes of this study were to determine: (a) consumers' attitudes toward advertising by optometrists and (b) whether city of residence, occupation, age, sex, race, marital status, number of children in household, total family household income and education accounted for any significant differences in consumer attitudes toward optometrists that advertise. Information obtained from this study could be used by optometrists to plan and improve the quality of their advertising.