This paper provides an empirical investigation of Israeli flight attendants in order to characterize the structural underpinnings of the liquid self, and their resultant phenomenological consequences on personal morality, conceptions of self and interpersonal relations. The study touched upon the motivations and behaviours of flight attendants, how they juggle family and personal commitments, and the internal persona they adopt vis-à-vis their own selves. By contextualizing their narratives through the structural elements of their jobs, the study exposes the attendants' ambivalent and incoherent lives and the complex ways in which they manage their social networks across place and time. While flight attendants evince chameleon-like selves and fluid morality in their interpersonal relations -taking advantage of their ability to stage different selves in different ports of life -they maintain their multiple selves in functioning ways.