As a form of sustainable tourism development, green tourism is a means of environmental protection and a trend of tourism development. Evolutionary game theory is applied to examine the generation of green behaviors by tourism enterprises during the development of a green tourism supply chain. Model deduction and simulation data analysis show that most tourism enterprises do have an incentive towards green development and the formation of the green tourism supply chain is a dynamic evolution process. To better understand the gaps in the process that all the stakeholders need to fill, the approach of balanced scorecard (BSC) combined with expert interviews is applied to design a periodical performance assessment system for evaluating the performance of the green tourism supply chain. Evaluation results will help to facilitate all participants to implement green practices for smooth transformation of a traditional supply chain into a green one.

Cute brand styles are being used by increasing number of luxury brands in their marketing to interact with consumers. Cuteness can be divided into two types, including kindchenschema and whimsical. The majority of current studies are focused on the effects of single kindchenschema cuteness on consumer psychology and behavior. So, how does the adoption of various cute styles by luxury brands influence consumer preference? What is the internal mechanism? We have contributed to the literature on luxury brands by investigating how

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Large size optical aspheric lens is an important component in optical engineering. Aiming at the demand of precision processing for optical aspheric lens, this paper develops a precision grinding technique for large size optical aspheric lens. Based on precision surface grinding machine (MGK7160), grating-type parallel grinding method is put forward to realize grinding paths planning for optical aspheric lens. An on-machine measurement system is built to obtain surface measurement and evaluation after grinding. In order to ensure machining precision and efficiency, a diamond truer which self-developed is adopted to precision dress for arc diamond wheel. Finally, the experiment of precision grinding and error compensation validates machining accuracy for large size optical aspheric lens.

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