This research is a struggle to explore the role of media in election turn-out. In history a state was based on free judiciary, legislature and executive power but in 21st century 4th pillar of the state was appeared and this is media (free media). As time passed media turn into more and more influential and significant. This research was conducted in Bahawalpur City that was titled the princely state in history and now became a major city of southern Punjab. Using survey method, data has been collected from 500 respondents as sample technique of available and convenient, selected 250 respondents from urban areas and 250 from rural areas. Respondent's age is 26 years to onwards for both male and female. Questionnaire was based on 23 close ended questions. Current research conducted in the light of "Agenda Setting Theory" and "Gate Keeping Theory" which conclude that media has played an important role in enhancing the turnout in general election 2013. In general election of 2013, media aware public to cast vote for their country and for the progress and to strengthen the democracy in Pakistan. People of urban areas especially educated people attract more to media for political awareness as compare to rural area's people. Moreover, talk shows during electioneering period and live transmission during elections appeal to the people for vote casting. Research also concludes that biradriism, peer group, political party policy and opinion leaders also plays positive role to enhance the turn-out in general election of 2013.

The present study explores the effects of social media on general elections turn-out. Media is considered the fourth pillar of the state. This study was conducted in Bahawalpur city that is called a princely state and considered the heart of Southern Punjab, a sample of 200 respondents was selected as Stratified Random Sample technique including males and females form 18-60 years. Survey method was used for data collection and questionnaire was prepared including 15 close ended questions. The present study conducted under the light of Uses and Gratification Theory and Diffusion of innovation Theory”. The study conclude that social media has strong positive effects on current political situation of the Bahawalpur. Social media aware people to vote for the country and for the promotion of democracy. Moreover, during elections social media attract more people to participate in political process. Study further concludes that social media also plays an important role in increasing turn-out in general elections.

This research is a struggle to explore the influence of Media on democracy in Punjab that how media helps to promote the democratic norms in society and strengthens the democracy in context of a developing country. As time passed media turn into more and more influential and significant. Using survey method, data has been collected from 500 respondents from Punjab as sample technique of available and convenient, selected 250 female respondents and 250 males from rural and urban areas. Questionnaire was based on 25 close ended questions. Current research conducted in the light of "Agenda Setting Theory" and "Framing Theory" which conclude that media has played an important role in strengthens the democracy in Punjab. Media aware public about democracy. People of urban areas especially educated people attract more to media for political awareness as compare to rural area's people. Moreover, TV plays an important role in promotion of democracy specially the private sector media. Media aware people about freedom of speech and freedom of expression are how much necessary in a society and it can only be fulfilled in a healthy democratic society. Media plays the positive role to politically socialize the people in Punjab.

This research is a struggle to explore the influence of Media on democracy in Punjab that how media helps to promote the democratic norms in society and strengthens the democracy in context of a developing country. Using survey method, data has been collected from 500 respondents from Punjab as sample technique of available and convenient, selected 250 female respondents and 250 males from rural and urban areas. Questionnaire was based on 25 close ended questions. Current research conducted in the light of “Agenda Setting Theory” and “Framing Theory” which conclude that media has played an important role in strengthens the democracy in Punjab. Media aware public about democracy. People of urban areas especially educated people attract more to media for political awareness as compare to rural area's people. Moreover, TV plays an important role in promotion of democracy specially the private sector media. Media plays the positive role to politically socialize the people in Punjab.