The present study seeks to examine the impact of customer relationship management (CRM) and organizational learning capabilities (OLC) on the financial performance of the company that produces products of Cinere plant origin. To measure organizational learning capabilities and measure customer relationship management used of the standard questionnaires formats. The research questionnaire was distributed among 90 individuals of the statistical community that was all the directors and employees of Cinere Company and were randomly studied. The research method was descriptive correlational. In order to answer the questions and investigate the research hypotheses with smart-PLS terminals, the method of studying structural equations and path analysis using partial least squares method (PLS) was used. The results showed that organizational learning capabilities and its dimensions have a positive and significant effect on customer relationship management and company financial performance. On the other hand, the research results do not confirm the significant effect of customer relationship management and its dimensions on financial performance of the company.