This article documents the application of transmedia play in a higher education business context, providing a case study of how transmedia play can be infused into an undergraduate marketing course. We share our findings regarding learner experience and engagement, detailing results from structured interviews with 22 course participants. Evidence shows that the transmedia approach has value and can be successfully enacted in an undergraduate course to create connected learning opportunities and elicit cognitive, affective, and behavioral engagement. However, we note that the participatory nature of the pedagogy did create challenges for digital novices. In order to transition digital novices from peripheral to full participants in a transmedia learning community context, further research is warranted.
The role of accommodation-sharing platforms, such as Airbnb, is seen as a disruption to more conventional accommodation providers and rental markets in many cities and regions worldwide. This Regional Graphic focuses on New Zealand, showing a snapshot in time of the spatial distribution of the accommodation provided by Airbnb. What the map shows are patterns of statistically significant mildly positive clustering (Moran's I = 0.33, p ≤ 0.05) of the Airbnb locations. The 'traditional' tourism hotspots, mainly in the South Island of New Zealand, for example, Wanaka or Queenstown (Queenstown Hill, Lake Hayes South, Sunshine Bay), and the largest city, Auckland (Central West, East, Habourside and Waiheke Island), are shown. A few of the highest ranked places also feature a high intensity per usually resident person. For example, Queenstown Hill has 204 Airbnb listings per 1000 residents. The area with the highest number of Airbnbs is Wanaka, a smaller South Island tourist destination. A key issue for future research is how short-term rentals pose a challenge to local authorities who collect property taxes based on the value of the property, with some local authorities (e.g., Auckland) proposing or enacting specific by-laws in relation to Airbnb.
A wildland fire is a complex, multi-scale, and multi-process dynamical system with its instantaneous state depending on chemical and physical processes occurring on a hierarchy of spatial and temporal scales. Observations of multiscale processes affecting the wildland fire are very difficult to make. These scales are as small as fuel particles during the combustion process (order of <10 cm), flame structures and heat transfer (order of one to tens of meters), and microscale/mesoscale meteorological processes (orders of 10-10 000 m) (Morvan, 2011;Sullivan, 2017aSullivan, , 2017b. As point measurements, micrometeorological in situ towers in experimental burns provide spatially limited information over a brief period of time as the fire approaches and then travels underneath the instrumented tower (
This article investigates the role of shifting land ownership in landscape change in New Zealand’s Mackenzie Basin. It was hypothesised that ownership patterns influence landscape transformation; and changes in ownership lead to landscape changes. Satellite imagery was used to trace recent landscape changes quantifying a change from brown extensive pastoralism to green irrigated pasture. It was concluded that the change in land ownership following land reform allowed for about half of this agricultural intensification since 2003. Aggregating intensification on new freehold land with that on current pastoral lease changes the story; Crown decisions about disposition or intensification of Crown land account for two-thirds of intensification since 2003. Hence, if current trends in the Mackenzie are to change, the Crown must examine its decision patterns. Change in some form seems likely. The results presented speak to who has the power to make change. The choice and the power reside somewhere in the space between the Commissioner of Crown Lands and the Minister of Land Information.
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