The new normal practice i.e. social or physical distancing makes the people is deliberately increasing the physical space between each other, thus driving them to act differently due to restriction and guidelines made by the authorities. Besides, in order to sustain their life, people has to take an alternative measure such as the use of digital technology as substitutes for communication, interaction, learning, playing and working even purchasing. This situation somehow drives the people to change their behavior. Therefore, this paper will discuss the factors and elements of people's behavior change from economic perspective that offer the four aspects of design thinking for artists and designers in producing their artworks and designs.

This concept paper discusses the importance and capability, implementing visual communication in the Standard Operating Procedure (SOP). As the whole country faced with Covid-19, visual communications became widely used method delivering information. Social media usage was increasing in digital and online activities because of demand getting information for Covid-19. Visual communication helps identify instructions, guidance and actions that need to be done for Covid-19. A lot of information in the form of graphics is designed as visual communication and aimed at achieving the objectives of explaining, educating and facilitating understanding to the public. To be aware of how visual communication functions, a communication model was chosen as a model for discussion in this paper. It's involves five component ways of communication: who said it, what was said, in what channel it was said, to whom it was said and with what effect it was said.

The process of progress and development of communication has begun over the centuries and through various phases of development over time according to the passage of time. Various methods have been developed to facilitate communication activities. The excitement and fun of communicating activities takes place as if there is no time limit. Communication is an important aspect to meet the needs of daily life. There are no terms rest, pause or ‘sleep’ for communication.

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Setiap penerbitan buku menampilkan rekaan bentuk buku yang tersendiri. Reka bentuk kulit buku memainkan peranan yang penting untuk menghebah, menyampaikan informasi dan maklumat awal kepada setiap khalayak sasaran. Situasi ini telah menyumbang kepada penerbitan, penghasilan dan penampilan reka bentuk kulit buku yang pelbagai dan menarik. Reka bentuk kulit buku menjadi elemen pertama dilihat oleh khalayak ketika proses membelek-belek dan pemilihan buku. Ketika ini khalayak cuba untuk memahami apa sahaja informasi yang terdapat pada reka bentuk kulit buku. Kemudahbacaan pada reka bentuk kulit buku merujuk kepada tafsiran visual illustrasi atau fotografi yang dilihat sama ada ianya difahami dengan mudah atau sebaliknya. Penggunaan dan pemilihan visual yang baik dapat memudahkan khalayak untuk memahami maksud yang hendak disampaikan dengan pantas. Kajian ini bertujuan untuk mengenal pasti peranan visual dalam mempengaruhi kemudahbacaan khalayak. Kaedah yang digunakan ialah perbincangan kumpulan fokus dalam kalangan empat pereka grafik dan empat pensyarah Jabatan Grafik & Media Digital UiTM. Hasil kajian mendapati fotografi pada reka bentuk kulit buku memberi kesan yang baik dalam kemudahbacaan khalayak berbanding illustrasi. Dapatan kajian yang diperolehi dapat dijadikan panduan kepada penerbit buku dan pereka grafik dalam menghasilkan reka bentuk kulit buku keluaran tempatan yang baik dan berkualiti. Kajian ini juga dapat menyumbang kepada kepentingan sosio-ekonomi negara, industri pendidikan negara dan industri penerbitan buku negara.