Economic security of the enterprise from a position of iterative approach is considered, namely its structure, functions, processes, the purposes and features of the microsphere, the macrosphere and the metasphere is investigated in the article. This approach also allowed allocating exogenous, endogenous and contextual components that promoted definition of a place of social responsibility in ensuring of the enterprise economic security. In addition, the concept "social responsibility of the enterprise" is considered in this article. The role of social responsibility of the enterprise in preservation of the vital values of socio-technical system is studied. The analysis of the purposes of realization of strategy is provided in the sphere of corporate and social responsibility depending on a branch orientation of the enterprises.

The aim of the article is to define the concept of "digitalization", to determine the main directions of digitalization, to analyze the place of Ukraine in the world by the level of digitalization. The subject of research is the process of analyzing the state of digitalization in Ukraine. The theoretical and methodological basis of this study were the following methods of scientific knowledge: the method of analysis and synthesis, the method of theoretical generalization and systematization. A number of approaches to the definition of "Digitalization" are identified; directions and spheres of digitalization development are formed; the dynamics of the level of digitalization in Ukraine on the basis of a set of key indicators is analyzed. It is established that today the economy of Ukraine has both applied and theoretical and legislative basis in order to strengthen its position among the countries of the world. However, its digitalization is still mostly innovative. Therefore, a combination of theoretical research with the current needs and capabilities of stakeholders is a must for the national economy. Thus, in the new economy, during the fierce competition, rapidly aging technologies, professions, ideas, the penetration of the Internet into all parts of the economy, digitalization has reached a new level of importance for business organizations. To maintain the competitiveness of the enterprise, enterprises need to use the opportunities of digitalization in all possible areas and forms: customer experience; partnership and collaboration; work with data; introduction of innovations; HR strategy and culture; value management, etc. The paper proposes a structural and logical sequence of development and implementation of digitalization strategy, reveals the content of individual stages of work. Consistent and cyclical implementation of the above recommendations will allow companies to minimize errors and effectively implement digital technology in their activities.

regulation of legal relations, which will boost efficiency of the activities. The matrix is built on the basis of the calculated in previous researches generalizing indicator of the effectiveness of activities and complex indicator of social responsibility.Keywords: social responsibility, productivity activities, component productivity activities, consistency of purposes and interests, complex indicator of enterprise social responsibility, generalizing productivity activities indicator of enterprise, matrix Social responsibility -Productivity activities.DOI: 10.21272/mmi.2017.3-25Statement of the problem. The attention of the world community and almost all countries is being increasingly focused on the social side of activities of enterprises. This concerns enterprises of all forms of the ownership in any field of activities, despite their geographical location. Therefore, in the current economic conditions more and more enterprises begin to pay attention to issues of social responsibility.As soon as the development of enterprises growing and also international management standards are being introduced, managers begin to offer a system of social responsibility in daily activities. They realize that socially responsible behavior helps to increase the cost of companies and the value of sales of the products, to improve the image, it gives more opportunities to motivate the staff and increases the effectiveness of the activities in general.Analysis of recent researches and publications. A significant contribution to the study of problems related to social responsibility of the enterprise, have been made by domestic and foreign scientists: H.

It is proposed to determine the overall level of economic activity of hospitality enterprises through complex indicators of effectiveness: index of final results of economic activity, index of resource use that express the change in the relative level of economic efficiency for the period under study. The reference value of the indicator of efficiency of economic activity of the enterprise is taken as 100%, as the best result at which economic activity is effective, is at a high level, and the set goals are achieved. On the basis of the obtained data with the help of cluster analysis, the ranges of efficiency of economic activity are allocated and the distribution of hospitality enterprises by efficiency in the distribution matrix for 2016-2019 is made. As a result of the study of economic activity of hospitality enterprises and evaluation of the effectiveness of their economic activity, it is found that in general, for the period 2016-2019 the efficiency of economic activity of hospitality enterprises is determined in relation to low indexes of final results of economic activity and use of resources (both less than one), so it is impossible to make a conclusion about the overall positive picture of enterprises.

Consulting agency PricewaterhouseCoopers has identified eight key technologies for the digital economy: the Internet of Things and artificial intelligence - the foundation for a new generation of digital resources; robotics, drones and 3D printers - devices that help transfer the capabilities of a computer to the material world; virtual reality is also augmented - technologies that combine the physical and digital worlds; blockchain and cloud computing - a new approach to basic business accounting operations. Analysis of recent research and publications. The topic of big data is still controversial, although it is being studied by specialists in various fields (economics, information technology, politics, and others). The influence of big data on social processes and business organization, in particular, was studied by Bill Franks, Victor Mayer-Schonberger, Kenneth Kukier, Eric Siegel, John Foreman and others. Publicistic materials prevail among domestic sources, but there is a lack of fundamental works in this direction. Purpose of the article. explore the essence and practical application of revolutionary digital technologies - cloud computing, big data and the Internet of things. The article identifies the advantages and disadvantages of cloud technologies, forms a model of cloud services, discusses technologies for working with big data, analyzes the results of a Tech Pro Research survey on the use of big data, and builds a technological ecosystem of the Internet of Things. Digitization is already a reality, and the penetration of the Internet and digital technologies into traditional industries has become one of the main trends in recent years and is taking place on a global scale, which allows us to talk about the digital transformation of all sectors of the economy, social life and the formation of a new economic structure - the digital economy. The practical use of digital economy technologies is a modern trend in the socio-economic life of a modern state, actively influences consumer behavior, manifests itself in mobility and the desire of companies for continuous improvement.