As the luxury goods industry secures a prominent position within the global market, the leading conglomerate LVMH Moët Hennessy Louis Vuitton (LVMH)’s pioneering ventures became a matter of communal concern. The following segments seek to provide operational insights into the management framework and strategic planning of LVMH. Based on three distinctive yet intercorrelated perspectives of analysis, the study unpacks the bullish potentials of LVMH, its sufficiency in risk control and profit generation, and the full-scale success of the conglomerate’s strategic planning of mergers and acquisitions. From the perspective of industry analysis, LVMH and other luxury companies focus on local growth and continue to launch new forms of products in line with the times, also maintaining rational and healthy competition is necessary when competing with different companies in the same industry. According to the Financial analysis, LVMH has a relatively low risk and has a good operation ability to generate a steady profit. Through the audacious pursuit of the M&A strategy in consolidating Bulgari in 2011 and Tiffany & Co. in 2021, it managed to triple the size of its Watches & Jewelry business group over the past decade, further boosting its profit margins through the conglomerate's efficacious post-acquisition brand management. The research is dedicated to the growing body of company-based research on luxury brand management, offering reference value for relative companies in the industry.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.