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With the great changes in the ecological media environment, China's traditional newspaper groups are also facing urgent challenges. The print media face many difficulties, and many factors are compressing the living environment of the traditional print media. Through a detailed analysis of a typical case, Beijing Morning Post, this paper studies the causes of the print media's dilemma from the aspects of the current economic situation, commercial and social background, and the influence of relevant national strategies. Through observation, this paper studies many problems in the development of Beijing Morning Post and analyses the opportunities and challenges faced by the print media. Based on the experience gained from the failure of the Beijing Morning Post, this paper puts forward constructive strategies and suggestions for the transformation of China's traditional newspaper groups.