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Data is everywhere, but few organizations are deriving the full value from their data. How do you keep up with the velocity and variety of data streaming in and get actionable insights from it, all in real time?The main driver for many of the innovations around big data analytics is "time to action." Today, every business is transforming itself into a digital business. The resulting effect is proliferation of online applications, social-mobile applications, and SaaS applications. This changing nature of business has brought the demand for real-time analytics to mainstream business approaches. There are several examples of innovative applications and usage of real-time analytics: