Tourism market segmentation is considered a valuable marketing tool in creating an effective tourism marketing strategy. This study investigated the differences in visitors' lifestyles that would potentially influence their selection of a holiday destination. The study used a set of activities, interests and opinion items to measure psychographic lifestyle typologies of foreign visitors who traveled to Jakarta. Factor analysis of the data identified six lifestyle factors, which were further analyzed using cluster analysis. The cluster analysis revealed four types of foreign visitors: culture interest shopaholic, sporty culture explorer, aspiring vacationer and want-everything vacationer. The four groups were compared through a chi-square test for independence analysis based on the types as well as the visitors' demographic profiles. Significant differences were found between the four groups in terms of age, race, employment status, number of previous trips to Jakarta, and travel companion.

This study aimed to determine the influence of variables in TPB (attitude toward behavior, perceived behavioral control, subjective norm), religiosity, knowledge, and risk perception to intention purchase of sharia mutual fund. The sample in this study was customer of Bank Sharia XYZ of 164 customers. The analysis applied in this study was Structural Equation Modeling-Partial Least Square. The result of this research showed that the independent variable had positive and significant influence to dependent variables attitude toward behavior and subjective norm. Religiosity and knowledge have no significant influence toward intention to purchase, while perceived behavioral control and risk perception had no significant influence with intention to purchases. The other result showed that religiosity had a positive significant influence to attitude toward behavior. The conclusion of this research shown that religiosity is the factor which influence attitude toward behavior, attitude toward behavior and subjective norm are the factors which influence intention purchase of sharia mutual fund. AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh variabel TPB (sikap terhadap perilaku, kontrol perilaku persepsi, norma subjektif), religiusitas, pengetahuan, dan persepsi risiko terhadap minat nasabah membeli reksa dana syariah. Jumlah sampel dalam penelitian ini adalah 164 responden. Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Modeling-Partial Least Square. Hasil penelitian menunjukkan bahwa sikap terhadap perilaku dan norma subjektif berpengaruh positif dan signifikan terhadap minat beli nasabah, sedangkan kontrol perilaku dan persepsi risiko memiliki hasil tidak signifikan terhadap minat beli nasabah. Hasil lainnnya menunjukkan bahwa religiusitas memiliki pengaruh positif dan signifkan terhadap sikap terhadap perilaku. Kesimpulan dari penelitian ini adalah religiusitas merupakan faktor yang mempengaruhi sikap terhadap perilaku, sikap terhadap perilaku dan norma subjektif merupakan faktor yang mempengaruhi minat nasabah membeli reksa dana syariah. Kata kunci: minat, pengetahuan, religiusitas, persepsi risiko, TPB

ABSTRACT. Family welfare is influenced by socio-economic factors

<p>The objective of this study is to analyze economic pressure, livelihood strategy, and well-being of families in Cimanuk Watershed. This study used a cross-sectional study design. As many as 72 samples of lower middle class families (determined by Poverty Line of BPS 2013) who have toddler and school age children were chosen puposively. This study was conducted in Garut District and Indramayu District. The results showed that inspite of being in poverty, only one out of three families felt highly economic pressure, and one out of ten families perceived poorly well-being. Family economic pressure was affected by the region difference, education level of father, and ownership of financial capital. Meanwhile, family well-being was affected by the education level of the father, financial capital, social capital, access to the environment, economic pressure, and livelihood diversification. Livelihood diversification is the strategy that most poor families did in Cimanuk Watershed. Livelihood diversification of families was affected by the age of the wife, expenditure per capita, social capital, and access to the environment.</p>

AbstrakKeterbatasan yang dihadapi oleh keluarga petani akan menyebabkan keluarga menciptakan beberapa pilihan strategi nafkah. Penelitian ini bertujuan untuk menganalisis strategi nafkah dan pengaruhnya terhadap tingkat kesejahteraan keluarga petani tadah hujan di Kecamatan Playen Kabupaten Gunungkidul. Wilayah yang dijadikan lokasi penelitian adalah wilayah yang jauh dari ibukota kecamatan dan wilayah terdekat dari ibukota kecamatan. Penelitian ini melibatkan 100 keluarga yang diwawancara secara langsung menggunakan kuesioner. Data dianalisis menggunakan analisis deskriptif dan regresi logistik biner. Berdasarkan indikator tingkat kesejahteraan keluarga BKKBN, penelitian menemukan bahwa keluarga yang sejahtera sebanyak 57,0 persen dan sisanya tidak sejahtera. Secara keseluruhan, penelitian ini menemukan bahwa sebagian besar keluarga petani menjalankan strategi nafkah campuran. Hasil penelitian menunjukkan bahwa usia suami yang lebih muda, peningkatan pengeluaran per kapita, dan peningkatan modal fisik keluarga memengaruhi secara langsung kesejahteraan keluarga namun jenis strategi koping dan juga lokasi tidak memengaruhi kesejahteraan keluarga. Hasil tersebut mengindikasikan belum adanya pengaruh strategi koping terhadap kesejahteraan keluarga tadah hujan pada penelitian ini.Kata kunci: kesejahteraan keluarga, strategi nafkah, keluarga petani, petani tadah hujan Livelihood Strategies and Family Welfare of Non-Irrigated Farm Family AbstractCreating several livelihood strategies by families is an effect of limitation faced by families. This study aimed to analyze livelihood strategies and their effects on the welfare of non-irrigated farm families in Playen District of Gunung Kidul Regency. Region that is used as a location of study was an area which was far from the capital of district and nearby area of the capital of district. The study involved 100 families interviewed using a questionnaire. Data were analyzed using descriptive analysis and binary logistic regression. Based on indicator of family welfare level from BKKBN, the study found that the prosperous family is as much as 57.0 percent and the rest is not prosperous. Overall, the study found that majority of farmer family has mix livelihood strategies. The results showed that the age of husband which is younger, the increase of spending cost per capita, and the increase of physical capital of a family directly affect the welfare of the family. On the other hand, the kind of coping strategies of farmer family and also the location of the family does not affect the family welfare. These results indicate the absence of the influence of coping strategies towards family welfare of non-irrigated farm family in this study.