Using online website is a rapidly growing phenomenon among individuals as an alternative to those who intend to shop. However, a trust deficit in the online shopping environment has always been a critical issue in the minds of the consumer. The purpose of this study is to explain how reliability, security, and site design, influence repurchase intention mediated by customer satisfaction among Malaysian online shoppers. The researcher collected the data using a questionnaire from 290 online shoppers in Petaling Jaya, Selangor state in Malaysia. A quantitative research approach was adopted. The sampling technique used is purposive sampling. The data analysis includes descriptive analysis, regression analysis, and hypothesis testing. This study's result shows a significant influence between reliability and repurchase intention; security and repurchase intention; site design and repurchase intention; and customer satisfaction mediates the relationship between reliability, security, site design, and repurchase intention. The findings are in line with the previous study conducted on online shoppers' intention.
The purposed of this research is to explain how the influence of information, ease of use, site design, on repurchase intention with customer satisfaction as an intervening variable. The data were collected from online shoppers in Klang Valley. The sampling technique is purposive sampling. The technique analysis in this research is regression analysis. Result of this study showed that there is a significant influence between information and customer satisfaction, there is a significant influence between ease of use and customer satisfaction, there is a significant influence between site design and customer satisfaction, and there is a significant influence between satisfaction and repurchase intention.
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