The purpose of this study is to evaluate the impact of environmental quality, food and restaurant services on the mental image of the restaurant, customer perceived value, customer satisfaction and customer behavioral intention. This research is applied research. The research method is descriptive-survey and for obtaining purposes of this study, and for collecting data, a questionnaire was used. Information and data obtained through the questionnaire consisted of 29 questions that have been approved by the teacher advisors, statistic society consist of customers of Boroujerd's restaurants. Structural equation has been processed through software (LISREL). Collected data in the form of two parts: descriptive statistics (frequency tables and graphs) and inferential statistics (using structural equation modeling techniques to confirm or reject hypotheses using Lisrel) reviewed and analyzed and present the final results. This study consisted of six hypotheses. Results for the six hypotheses restaurant quality (Physical environment, food and service) had a positive impact on the image of the restaurant and the hypothesis has been confirmed. Restaurant quality (physical environment, food and services) have a positive effect on customer perceived value and this hypothesis has been confirmed. Mental picture of the restaurant had a positive effect on perceived value and customer satisfaction, and this hypothesis has been confirmed. Customer perceived value had a positive effect on customer satisfaction and this hypothesis has been confirmed .Customer satisfaction has a positive impact on behavioral intention, and this hypothesis has been confirmed.

Introduction: When confronted with traumatic accidents and events that result in death, people are at risk of developing death anxiety. Due to their stressful job, emergency medical technicians (EMTs) will develop alexithymia and be unable to express and manage their emotions over time. Studies show that alexithymia causes physical and mental disorders in many people. The present study aimed to determine the relationship between death anxiety and alexithymia in EMTs.Methods: The convenience sampling method was used to select 400 EMTs in southeastern Iran who met the inclusion criteria for this descriptive-analytical study. The Templer Death Anxiety Scale and the Toronto Alexithymia Scale were used to collect data. SPSS version 20 was used to analyze the data, which included descriptive and analytical statistics (Independent t test, ANOVA, Pearson correlation, and regression). Results: The results of the study showed that the mean score of death anxiety in EMTs was 10.26 ± 3.69. It was revealed that 46.7% of the EMTs experienced severe death anxiety. Furthermore, the total mean score of alexithymia in EMTs was 59.65 ± 8.28, indicating the possibility of alexithymia. The Pearson correlation test showed a direct moderate relationship between death anxiety and alexithymia scores (r = .351, p < .001).Conclusion: According to the results, there is a direct significant relationship between death anxiety and alexithymia in EMTs. Therefore, it is suggested that EMTs be continuously taught effective methods to deal with death anxiety and reduce the physical and mental disorders caused by this problem.

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