In the development of companies, innovative methods, including game-based approaches, can support change management. Within the project "Education 4.0 for SMEs", LEGO® SERIOUS PLAY® (LSP) is used in small and medium-sized enterprises as a needs analysis based on the gamification approach. LSP is a methodology that stimulates free communication. It opens access to those types of knowledge that are otherwise difficult to reach or to express, like personal attitudes or values. Constructions using LEGO® bricks help to visualise this knowledge and to make abstract ideas tangible. Hence, it is a particularly suitable method for needs analysis in times of digitalisation. The paper presents first data collected using LSP in the business context, providing a first impression of the possibilities, limitations, and applications of this method.

In recent years, the concept of gamification, and escape rooms (ER) as one of its methods, has become very popular. ER has been shown to be widely applicable for numerous target groups and contexts. This chapter presents explorative testing of two different ER contexts that have rarely been reported in the literature so far: one for needs analysis in a business setting (n = 21) and one as a tool for science communication in society (n = 63). Participants evaluated the ER with a 5-point Likert rating scale questionnaire (containing 12 respectively 11 items). The results confirm the entertaining nature of the method and show that the ER succeeded in raising awareness of the respective topics. Comparing the rooms provided valuable findings regarding different fields of application. It offers insights into developing this innovative method and conceptualizing future ER. Further implications and limitations are discussed.