The use of imagery in career counseling and life planning continues to increase just as the use of imagery in counseling and psychotherapy increases. The rationale for using imagery in career counseling and life planning is the same as in counseling and psychotherapy: It allows the client and counselor to bring into awareness unconscious material that is already influencing choices and makes this material usable in future planning. Imagey also allows the client to try on alternative roles. Several studies are cited that indicate that the imagery components of daydreams and fantasies are useful tools for career exploration and life planning when they are accessible to clients and properly processed. Relevant counseling applications and research studies are cited. Some recent tools for eliciting and processing these daydreams and fantasies are presented, and limits as well as benefits of techniques are discussed.