ResumoNos anos 1990, a indústria automobilística brasileira experimentou um processo de reestruturação induzido pela mudança nas estratégias de concorrência das montadoras e pelas transformações na economia nacional. O trabalho analisou como ocorreu esse processo no período 1989-2013 desde uma concepção teórica Evolucionária. A reestruturação levou à redução do hiato tecnológico em veículos e em processos de fabricação, frente ao observado em países avançados. Isto se manifestou por meio de investimentos em modernização das plantas existentes e em abertura de novas unidades de produção. O resultado foi um expressivo aumento de produção, produtividade e consumo de autoveículos, que alçaram o Brasil à 7ª posição no ranking de países produtores e à 4ª no de vendas domésticas, consolidando sua condição de plataforma regional de fabricação para o mercado sul-americano. Ademais, algumas das subsidiárias brasileiras chegaram a um nível de domínio da tecnologia, que as habilitaram ao desenvolvimento autônomo de novos autoveículos.Palavras-chave: Paradigma tecnológico; Estratégias empresarias; Padrão de concorrência setorial; Indústria automobilística brasileira; Plataforma regional de produção. Abstract Competitive strategies and performance of the automotive industry in BrazilIn the 1990s, the Brazilian automotive industry experienced a restructuring process induced by the changes in competitive strategies of assemblers and in the national economy. This study analyzes how this process took place in the period 1989-2013, under an Evolutionary theoretical approach. The restructuring process reduced the technological gap in vehicles and in the manufacturing process, in comparison to what was observed in developed countries. This has been shown in investments in the modernization of existing plants and the opening of new ones. The result was an expressive increase in production, productivity and consumption, putting Brazil in the 7 th position on the ranking of producers by countries and in the 4 th for domestic sales, which consolidates its condition as a regional manufacturing platform for the South American market. Moreover, some subsidiaries reached a high technological mastery level, which has enabled the autonomous development of new products.

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In the state of Rio Grande do Sul, there has been a tendency to market concentration in the rice processing sector, for processing demand scales of production due to its high fixed costs, which usually cause companies with smaller industrial structures to disappear from the market. The objective of this study is to analyze the possibility of keeping in the market a rice industry without scales of production. A case study was developed regarding a processing industry that deals with nontraditional varieties. The present study has a qualitative methodology and used content analysis and lexical navigation to analyze the collected data. The results suggest that there are means for acting in a market where the scale gains are a competitive advantage as long as there is a focus on the market to generate innovations and to manage relations within the productive chain.

This study considers the development and reform of the anti-dumping regime in Brazil as a ratification example of the multilateral trading system proposed by the World Trade Organization (WTO). Brazil's history of leadership in the WTO Rounds, as well as its emergence among users of temporary barriers illustrates the fact that developing countries participate, with some success, in the endorsement and strengthening of the multilateral system itself. Using the WTO Anti-Dumping Agreement (ADA) as a model for its own regulatory framework, this practice ensures that domestic legislation will have greater compliance to international obligations and avoid constraints via the Dispute Settlement Body. Finally, the case of Decree 8,058/2013 highlighted the importance that specialized agents in the middle management of the Ministry of Development, Industry and Foreign Trade (MDIC) have in the management and improvement of the Brazilian public policy.