Many countries in the modern era strive to keep up with the world's rapid development in many economic, environmental, and social aspects, particularly on the urban scale and city planning, as well as competition for access to the highest levels of luxury in terms of buildings, designs, and iconic buildings that distinguish each country in the media from its counterparts from neighboring countries. In the region, and possibly internationally. Some countries were forced to relocate a number of their cities and capitals, as well as develop new alternatives for them in new places. In the context of implementing these strategies, decision-makers overlook the social and emotional dimensions of citizens, making it difficult for planners and those involved in the design process to understand the human requirements and needs of the user, resulting in the neglect of many aspects that citizens require, such as the design of the urban environment, planning of public areas, and green open spaces. This paper aims to highlight the importance of taking the emotional side of the user into consideration and integrating them into the decision-making process through participatory planning to develop decision-making strategies that include the preferences of all stakeholders in the planning process.