This research was conducted with the aim of examining the Influence of Social Media Promotion and Word Of Mouth on Florist Consumer Purchase Decisions in Bangkinang City and the variables that influence Florist Consumer Purchase Decisions in Bangkinang City. The population in this study are consumers who make purchasing decisions on Florists in Bangkinang City. non-probability sampling technique, namely purposive sampling. Purposive sampling is a sampling technique with certain considerations. The sample that is set in this research is based on the calculation results, it is known that the number of samples is 96 respondents. Hypothesis testing using multiple linear regression analysis with the help of SPSS 23.00 for windows. The results showed that simultaneously and partially Social Media Promotion and Word Of Mouth. Influence on Florist Consumer Purchase Decisions in Bangkinang City.
This study aims to determine the quality of service and price on customer satisfaction at PT.Putri Midai in bangkinang. The population in this study are all consumers who have received services by consumers at PT.Putri Midai in Bangkinang using the solvin formula so that 94 consumers can be determined to be samples. Data collection techniques used are questionnaires and interviews. The data analysis technique used is multiple linear regression with a significant level ( 0.05. The results of this study conclude that service quality and price affect customer satisfaction at PT. Putri Midai in bangkinang, with a significance value of less than 0.05. The results of this analysis indicate that service quality and price simultaneously have a significant effect on customer satisfaction at PT. Putri Midai in Bangkinang.
This study aims to determine work experience and work performance On the job satisfaction of the employees of PT.Virajaya riauputra, the analysis used in this study is multiple linear analysis. The population in this research is all 60 employees at pt. Virajaya riauputra, This sampling technique is called the census technique. Data collection techniques used are observation methods, questionnaires and research files. Hypothesis testing was carried out with the F test and t test. Based on the results of the study, it can be concluded that simultaneously work experience and work performance on employee job satisfaction, while the partial test of work experience and work performance on employee job satisfaction, the close relationship between the independent variables and the dependent variable. which is very strong with the contribution of the independent variable to the dependent variable of 63.9%. The results of this analysis indicate that work experience and work performance have a significant and partial effect on job satisfaction of Pt. Virajaya riauputra.
This study aims to determine the effect of motivation, work culture and work facilities on the performance of craftsmen at the blacksmith center teratak rumbio jaya. Sampling was carried out using the census method as many as 57 employees. Data analysis was carried out using multiple linear regression models. Based on the results of the simultaneous test, the variables of motivation, work culture, work facilities have a significant effect on the performance of the craftsmen of the Terrata Rumbio Jaya blacksmith center. Based on the partial test, the variables of motivation, work culture, work facilities have a significant effect on the performance of the blacksmith center at Teratak Rumbio Jaya. The contribution of the independent variable to the dependent variable is 30.6% while the remaining 69.4% is influenced by other variables not examined in this study.
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